With the Christmas crowds beginning to flock, marketing strategies to attack the holiday season have well and truly been put in place. Although email marketing might not be as nearly engaging as social media or other marketing strategies, it is still the most persuasive form of digital communication for businesses to date.
Everyone has been a victim to copious amounts of spam that gets deleted before you can read the headline. Every day, countless email are either deleted or ignored, and sometimes, many of these emails may be of interest if we’d given them a chance. As a business, it’s your duty to make sure that your emails compel readers to listen. So here are some tips on how you can dominate email marketing this holiday season:
Arguably one of the most important and effective tips in the word of email marketing, is keeping your content short and sweet. In general, our attention spans are shrinking at rapid rates. This means that we hardly have time to filter through relevant emails, much less read lengthy ones. When it comes to emails, keeping your word count to a minimum is wise, both because our attention is diminishing as well as stirring up urgency.
The Christmas season brings an abundance of new marketing promotions from companies across the globe. It is likely that people’s inbox’s will be filled to the brim with promotions etc. The busy nature of the season means that people are already pushed for time – producing an email that is short and sweet in nature offers the element of convenience to all subscribers.
When there are few graphics of flashy colors to detract from typos or poorly articulated language, it is within your best interest to double-check your emails before sending. Regardless of how formal or informal your business emails are, they are for a business and even a minor ‘error’ can be held against you. Having errors as simple as spelling mistakes can reflect badly upon your brand.
Just because your customers aren’t physically in front of you doesn’t mean they don’t deserve or want immediate attention. In fact, email and the digital nature of our everyday lives translates directly into the need to respond that much fast to incoming emails. You more than likely own a smartphone, which makes your mobile marketing part of your email marketing. It’s all about customer service, whether you believe that your business is in that service industry or not. Treating each incoming email with a sense of urgency not only tends to the immediate needs of customers, but also lets them know they are regarded with care.
The important thing to keep in mind here is that emails, while often ignored and deemed a nuisance, are still rampantly dominating the digital world of business. They are important and have the ability to offer insight, prompt engagement, and generate a call to action. A short and sweet, proofread email may be the difference between yourself and your competitor this holiday season.
