With digital media being a large part of people’s lives, email marketing is fast becoming a fundamental marketing tool for companies when expanding fan bases and attracting customers. Essentially, email marketing is now seen as a ‘go-to’, as businesses try to gain more traffic on their websites – after all, less traffic results in fewer sales. Email marketing platform, Maxmail, provides users with a point of difference when generating emails for marketing campaigns through the likes of:
- Easy to use and visually striking templates
- Campaign personalisation
- HTML editor
- Importing your own designs
With the help of the features listed above, Maxmail allows email marketers to create email campaigns that are likely to draw customers on to their site. However, in saying this, half the job lies in the content of the email. In order to get the traffic you need fast, your emails must be able to successfully entice the reader into clicking on the subscription/into your site. The ways in which email marketers can do this are endless:
- Give away irresistible free content for priceless publicity
Free content is one of the most undervalued strategies in obtaining a huge amount of traffic – even just two or three well-written articles are enough to capture customers’ attention (providing they don’t contain a sales pitch). With people constantly on the go, time is of the essence. Make sure your content is to the point, and the facts are clear and concise. Don’t underestimate the power of giving away free content. By providing customers with content, you are increasing the chances of possibly broadening your target audience – particularly through ‘word of mouth’.
- Viral marketing
Viral marketing is a way for you to spread your message or campaign without lifting a finger. By encouraging existing customers to pass on information about your site with others, ‘word of mouth’ becomes a stress-free way to publicize your business. Ways in which you can achieve this is through implementing immediate links within your emails, as well as a ‘pass it on link’ at the end of a weekly/monthly newsletter. For instance, “If you’ve enjoyed this article, please be sure to pass it on to a friend.” By asking your customers to take action, you’re creating a participatory environment where people are more likely to pass your message on.
- Offers to similar or complementary products
Within the content of your weekly emails to your client base, add variation by suggesting similar products to ones that may be popular/liked by the majority of your customers. In doing this, you are advertising products in a different light as well as enabling customers to have increased product knowledge. By creatively ‘advertising’ products in such a way, you are further enticing subscribers to go one step further and click into your site.
By following this simple roadmap of increasing the amount of traffic to your website, you are generating email campaigns which will ultimately prove to be of far more interest to your client base.