Regular customers are different from other customers on your mailing list. Why? Because they buy stuff on a regular basis. These customers help keep your business profitable. And as such, you should create a separate email campaign to ensure they keep making purchases from you. Special offers, exclusive information, pre-sales opportunities and preview sales make people feel appreciated and help you remain maintain a steady income.
Buying More
Chances are those that buy from your website or business locations regularly really like the goods and services you provide, the customer service, fast delivery, and other conveniences. Segment this list to send additional offers, discounts, or information these customers can use to make doing business with you even more enjoyable.
Show your appreciation by sending a thank-you message once or twice a year. Offer a free gift or special discount to let this group know you're thinking about them.
Spreading the Word
Not only do regulars make frequent purchases, they may also be your biggest fans. Word-or-mouth advertising helps most businesses become even more profitable. In most cases, you don't have to ask these customers to pass along email content or send links to your website or social media pages, they will just do it on their own. Those who buy from you regularly have friends, family, and coworkers with similar hobbies and uses for the goods and services you sell. By maintaining a happy, healthy relationship with these customers, word will spread quickly.
Replying to Feedback
Since customers and business owners need each other to satisfy specific needs (your need is to operate a successful business, while their need is to purchase goods and services), those that buy from you often are more apt to reply to surveys, questionnaires, and other items you send. You can usually count on these customers to be honest as well because they really need your business to succeed.
Segment Your List
As you can see, regular customers enable you to grow, maintain steady profits, and improve business operations. Segment your list to distinguish from those that buy often and those that don't. Work a little harder to maintain this special relationship through targeted email campaigns that make this segment feel appreciated and respected and you will develop many long-term business relationships with those that respect and appreciate you as well.