The one place email marketers don’t want to land in is the SPAM folder, and for good reason. Yet sometimes, even the best bulk email marketing efforts cannot guarantee that emails will not get sucked into the SPAM vortex.
How to make sure your legitimate marketing email get beyond overzealous SPAM filters? One way is by carefully selecting key words and phrases in subject lines when sending bulk emails. SPAM filters are triggered by distinct words common in suspicious emails. Use the list in this whitepaper to weed out the SPAM trigger words you might inadvertently use in your emails.
Run this list of SPAM trigger words on your email blasting software to increase your marketing emails’ chance of landing in the right place (read: inbox folder).