Most businesses may think that a bulk email campaign is a waste of time, so purchasing email marketing software would just be a waste of money. Unfortunately, those who feel that email marketing won’t work for their industry probably haven’t taken the time to see how email marketing software can be used to increase customer service, encourage repeat business, and expand their target market.
In a recent article by Smart Biz the benefits of email marketing were applied to an industry that is extremely competitive, reliant on good customer service, and not likely to use email marketing software.
And the industry they choose to highlight—automotive repair. The article then went on to show how, when used effectively, a bulk email campaign can be applied to auto repair shops that are looking to extend their customer service and customer awareness.
Using email marketing campaign software not only allows repair shops to keep their customers informed of shop activities—such as specials—it can help educate customers as well. This is possible through strategies such as newsletters and other informative emails. Doing this helps the repair shop establish a stronger reputation with customers and influences them to return.
Of course, these techniques can be applied to just about any other service industry business. As long as the emails are informative and beneficial to customers, they will keep reading and return with repeat business.