Everything has its time and place, and this includes being assertive. For instance, you probably don’t want to be too pushy if you walk into a bar for the first time and all the regulars are glaring at you. Just order a drink and sit down. When it comes to sending bulk emails, on the other hand, being a wallflower is unlikely to get the job done. To succeed in this field, you need to look to aggressively get your message out to your audience, and that requires proactive measures on your part. The secret to getting this done is described below.
Expand Your Contact List
This should be a constant effort. Use a variety of methods to keep your list growing, including holding contests, point of sale sign-ups, social media opt-ins, and any other method you can think of. Your email marketing campaigns themselves can provide effective lead gathering opportunities as well. One way to do this is to provide social media sharing links on your content, which can result in your leads helping to get the word out about your products.
Keep the Emails Coming
In email marketing, being coy can work against you. If you send out emails to your list too infrequently, you risk confusing your leads, causing them to wonder why they are getting your emails. This can result in your open rates plummeting, and can hurt your sender reputation if some of your emails are marked as spam.
While the frequency with which you send emails will vary depending on your industry and the specific details of your business, don’t be afraid to be bold when it comes to the quantity of emails you send. Frequent communication demonstrates to consumers that you are serious about winning their business. As long as you don’t overdo it, more is generally better than less when it comes to email blasting.
Investigate Autoresponders
These programs allow you to send out timed emails on a predetermined schedule. This can be an effective way of conducting a campaign without having to constantly come up with new content. Once again, the frequency of these emails will depend on a variety of variables, but a once a week schedule is a standard increment often used for an autoresponder sequence.
Segment Your List
Your leads are unlikely to have uniform tastes and preferences. As you collect information on their buying and browsing habits, combine this with any demographic or other lead-specific data you’ve acquired and use it in conjunction with your email blasting software to split your list into segments for more targeted marketing campaigns.