Since email marketing is about connecting with your readers, it’s very important to decide on the most advantageous tone for your email campaigns. On one hand, you want to appear professional and so a formal, businesslike tone often seems appropriate. On the other, you want to seem fun and likeable, so a more informal tone can be tempting. Yes, email marketing in Auckland, or anywhere else for that matter, can come down to these minute decisions, so read on to find out the type of tone that we think is best for your campaigns.
1. Formal tone – It’s important to define exactly what I mean by a “formal” tone. I’m not talking about PhD dissertation here. A formal email sounds like one you might receive from a bank – direct, grammatically correct, but lacking in “personal” touches that you might find in more informal emails. These work best when trying to convey a level of professionalism – think emails for insurance or legal work. And hey, if you’re trying to sell expensive items or services, a formal tone may also be a good way to go.
2. Informal tone – Again, this isn’t as informal as a phone call with your best friend, but it’s a far cry from a formal, businesslike email. Here, you have license to ignore some grammar rules, make a joke here and there, and come across as friendly and likeable. Use this tone when sending bulk emails to promote consumer products or advertise events. In fact, I recommend using this as a default tone unless you have a very good reason to make your emails more formal.
The choice is up to you. Remember, regardless of the bulk email tools you’re using or the intent or your campaign, always edit your emails with a discerning eye before sending them. Spelling errors or obvious grammatical mistakes are always unprofessional regardless of your tone.