If you’re going to harness the lost art of great copywriting then you’re going to first need to know your ideal customer inside and out. It doesn’t matter what sender software you’re using, or how many mass email campaigns you run if you really don’t understand the true definition of the person you’re sending bulk emails to. A person who empathizes with you is the kind you want, the type of individual who will believe in you, your message, and happily buy your products or services. Remember, you need to understand this individual incredibly well before you can write truly exceptional copy for them.
What Are the Experts Doing?
Sign up for an email list from a few of the experts in your related niche. You should start receiving an email autoresponder message each day or so from the lists you subscribed to, so really study the content of the list you’re reading from, note how the author writes, how they address you, their reader, so you can understand the person they’re trying to get in touch with. Remember that many experts have spent hundreds of thousands of dollars – if not more – and untold hours of time testing and honing their message to their readers. Use this to your advantage.
Have a Conversation
Readers want somebody they can relate to, somebody they feel is talking directly with them, to their heart. Nobody likes faceless brands and corporations, and that’s why so many people feel little connection to such massive marketing campaigns. No, they want something specialized, a message that “knows” who they are, what they have to deal with, what they’ve been through.
Tapping into your prospect’s mind means you will have to think like them, and if you really do naturally relate to them, that’s even better. If you have a way to send unlimited emails, and you use that power to provide outstanding value and content to your readers, they’ll love you for it, and always remember that people will buy from others they love and trust.
Don’t Give Them a Novel
People don’t want to read a salesletter or a long story when they open their inbox. It’s typically a good idea to keep things short, but while still delivering a message to your subscriber. If you really insist on creating a lengthy story for your subscriber to read through, then you should feed them a portion of it, and if they’re hooked and want to read more, you can give them a link to a page that will give them the rest of the story.
There are plenty of nuances to establishing the lost art of great copywriting within your own skillset, but commitment and experience will make a world of difference, one that your bank account will notice.