The lexicon of email marketing is fairly extensive. If you’re a company that’s either planning or already in the process of launching a bulk email campaign to positively influence your business, it’s important that you become familiar with some of the most commonly used terms.
Call to Action (CTA)
The call to action is a required element of all mass email campaigns. It is the section of your email message or newsletter that states what you want your readers to do—whether that’s “click here to get 20 percent off your next order” or “click here take a quick survey of our products and services.” Without a clear-cut call to action, customers may read your message but fail to act on it.
Open Rate
This is a measure that takes into consideration how many of your recipients opened the email message. You can determine this number through specific email marketing software programs or by hiring the services of a third party company that specializes in email marketing.
Conversion Rate
This represents the percentage of bulk email campaign recipients who responded positively to—or acted upon—your call to action. This number can be measured through several different methods, including email inquiries, phone calls, increased sales, and website hits.
If you’re already knowledgeable about the ABC’s of email marketing but still think that you could use some professional guidance to run your campaigns, an email marketing solution like MaxMail can offer the benefit of years of experience. MaxMail has tried and tested techniques that will bring maximum ROI.