Staying organized helps you get more done during the day. Since there are many components to running an efficient and successful email marketing campaign, scheduling regular maintenance days allows you to make improvements, reduce or remove unwanted items and materials, and provides more time for marketing and finding subscribers for your list.
Desktop Organization
Making small improvements to your desktop like labeling files, emptying the recycling bin, removing and storing unnecessary files on a hard drive, and creating separate email accounts for sending email messages, customer service, and business invoicing helps you stay organized.
A clean desktop creates more time for writing, developing materials, answering email, and balancing the books for your business. Once a week go through and remove everything from your desktop that doesn't belong. Make sure to check email accounts at least once a day to answer customer questions or respond to feedback. Invest in a quality portable hard drive for file storage that you can take when traveling.
Email List
Building a profitable email list takes time, especially if your goal is to create a list of repeat customers. After a while your list may become too long to manage without some periodic maintenance. Once a month clean your list to remove any inaccurate or invalid email addresses. Remove subscribers that haven't made a purchase in at least six months.
If segmenting your list, review it to see if the names in each category are in the right place. In some cases, a subscriber may fit into more than one list; add these to other categories as necessary.
Create a Content Schedule
Knowing when to send specific types of email makes creating this content much easier. Set up a schedule of when you plan to send informational, sales, announcements, or updates to subscribers. This lets you know which types of content need to be written and when. For some marketers, writing multiple articles that are somewhat related all at once is easier than writing a variety of articles with different information. Find a writing schedule that works for you and stick with it. You'll have more time to work on other business tasks such as responding to social media comments or writing blog posts.