Bulk email marketing is a powerful and effective method for increasing your sales and letting customers and prospects know about new developments at your company. However, running an effective campaign, one that maximizes results, requires tactics that focus on getting as many of your emails as possible to interested consumers. Following are some tips for accomplishing this.
Reduce Bounces
A high bounce rate, which reflects emails that were undelivered due to bad addresses or other issues, not only prevents your emails from getting to your prospects, it also presents the danger of getting you blacklisted by your ISP as a spammer if your bounce rate is too high. To avoid this, make sure to remove bad emails from your list on a regular basis by checking the bounce reports provided by your email service.
Manage Inactives
A list filled with inactive contacts will reduce the effectiveness of your email marketing campaigns and increase your bounce rate as some of the inactives turn into bad addresses. To avoid this, segment your list by activity level and take steps to either remove or reactivate contacts once they become inactive. You can do this by sending out a re-engagement email to your inactive contacts, perhaps offering a bonus of some sort to get them to become active again. Contacts that don’t respond can be removed from your list.
Allow for Opt-outs
Keeping your list productive requires removing leads that, for whatever reason, would prefer to not receive your emails. Make sure you give recipients of your emails a chance to opt-out and take action to remove those contacts that request this in a timely manner.
Watch Your Click-Through Rate (CTR)
The CTR is important to the ultimate success of your campaigns, as it drives conversions and sales for whatever product or products you are marketing. To maximize this metric, make sure that your subject lines are properly designed to motivate prospects to open your emails by keeping them snappy and to the point. Consumer attention spans can be short, so position your call-to-action prominently early in your email to make sure it gets noticed.
Conversions
Conversions are the ultimate metric used to determine how successful a campaign is. To improve your chances of sealing the deal once prospects reach your call-to-action, try offering special discounts or bonuses in your emails. Use customer testimonials in conjunction with your mass email campaigns to give prospects the social validation that can help motivate them to answer your call-to-action.