Your emails are content, and content can boost your blog or website in the search rankings. So when you’ve sent out a mass email you still have options that you can take advantage of, effectively putting past emails to good use for your overall Internet business efforts. Search engine optimization is a powerful long-term business tool, so after the efforts of your bulk email application have come and gone, know that there are SEO benefits through ways of maximizing your returns on the work you’ve already done.
Personalize an RSS Feed
Setting up an RSS feed with your older informative newsletter emails is a great way to reach out to even more visitors that have yet to join your list. While this isn’t ideal to recycle an autoresponder message in this manner – since you don’t want to give away information that a subscriber will receive anyway after opting-in – you can definitely utilize either a “retired” auto responder sequence or a recently broadcast you used for mass emailing.
The point of this is to use the content of what you’ve already written, and create the RSS feed that will link to your content. From there you can submit the RSS feed itself to certain directories which will land you backlinks and more authority for your website.
Bookmarks and Social Websites
Using a powerhouse bookmarking website like Digg to promote the content of your past emails is another good way to net traffic and earn backlinks. Spamming is never good, and it’s presumed that the bulk emails you’ve sent out offer genuine value to the reader. If this is so, then the readers that you attract from bookmarking websites will appreciate what you’ve posted, and you could possibly earn yourselves some loyal subscribers as well. Remember, this is to build trust and backlinks, which is all part of the SEO process.
How about social interaction? Your emails were designed to interact with your readers, so using something like Facebook to share your information on would get you more exposure. Not only that, but you could use Facebook to post your past emails to – remember, the people seeing it won’t know it was part of an older email broadcast – and then you can post a link on micro social websites like Twitter; bringing in more people to read your post.
Finally, one of the places you’ll find the most targeted traffic is on forums. If you write emails about self-improvement, then there are forums out there that have active members every day that would love to read what you’ve written. Just remember to always contribute to discussions, add considerable value, and use the leftovers from your high volume email client to build trust, links, and authority. That’s putting past emails to good use.