A niche is a specific segment of the population with a need for information pertaining to a particular hobby, business venture, cultural phenomenon, and everything in between. Niche markets are small, but can still be quite profitable if you know how to market to them. Because these markets are smaller than main stream markets, large companies or those with large marketing budgets typically leave them alone. But these markets still have a thirst for information - and are always looking online for someone to provide them with it.
Researching Niches
There are a variety of places you can go online to find potential niches. Online forums, social media pages, blogs, retail sites (look up which products are most sought after), search engine analytics (determine subjects most searched for online), and product sales pages. For example, if you find a niche that caters to reptile owners, do a quick search to see how many informational products are available. Some niches, while small, are already saturated, so it may take some time for you to find niches with little competition.
If you already service a larger market, expand your reach by finding a few smaller niches. Your email marketing techniques will still be the same (build a list, provide quality information, sell). This is a great way to increase sales, especially if you've noticed a decline in sales from the group of people you're currently marketing to.
Putting Together a Campaign
After developing a product, it's time to market to your niche. Create a landing page and fill it with keywords the niche would mostly like use to find information. The key to marketing successfully to smaller niches is by providing the most up-to-date information you can. People want more than just general overviews of a topic, they want stats, tips, how-to's and other content they can apply.
For example, if you sell an eBook about deep sea fishing, you need to send informational and sales messages that contain tips on buying fishing poles, the types of fishing line to use, best places to deep sea fish, how to catch fish, hiring a guide and advanced casting. The more quality email content you can provide, the better your chances of making a sale will be.
Hard Work Pays Off
Yes, you will have to work harder to sell products to smaller niches, but the pay off can be very rewarding on many levels. In addition to making sales, you can become an expert or the 'go-to person' within the niche. This can lead to the creation of additional products which will become easier to sell based on your reputation alone. Those who dwell in a niche are always looking for good information that serves a purpose. Provide that and you may see a return on your investment for many years to come.