If your blog isn't getting the traffic it deserves, maybe it's because most people don't know it exists. But you can change that by marketing your blog that way you market goods and services. One way is to take advantage of one of your most valuable business assets – your mailing list. Let the people most likely to read your blog on a regular basis know that it's available and you will see an increase in readership.
Read My Blog!
Send a mass email to everyone on your list announcing that in addition to providing great content, you now have a blog that will include even more valuable information. Include a link to the blog in this and every new message you send. If you have a website or are active in social media, include these links too.
Mention your blog on landing pages and in your welcome message to new subscribers. Include links to the blog to prompt people to visit right away.
Blog Sign Up
Add a sign up form on the blog so people can register to receive email updates when new posts have been uploaded. This will help you maintain a steady stream of traffic and reduce the number of Read My Blog! emails you have to send.
Ask new subscribers to sign up to receive these notifications when they sign up for your mailing list. Add a check box and a short description of the blog to your existing sign up form.
Cross-Marketing
Marketing various online channels where you have a presence helps keep people interested and informed about your business. Include links on your website, social media pages, landing pages, blog, and bulk emails so subscribers can visit these sites whenever they want.
Encourage subscribers to bookmark these sites for even easier access.
You should also encourage subscribers to pass along email content to others as a way to grow your list. Add a 'Send to Friend' button to make this as easy as possible.
Blog Content
Fill your blog with expanded articles, guest posts, interviews, video clips, images, and more to give subscribers and others more information. A blog can be a great way to further emphasize a point or to provide in-depth information. While email marketing can help you reach people quickly, you only have a limited amount of space within each message. With a blog, you have more room to really show people just how valuable your business is.