When you’re looking for an effective email marketing tool, custom design ability is an exciting and profitable option. Selecting the right bulk email solution can make the difference between superior and inferior marketing success.
Email Marketing Software “Must-Have” Features
Top email marketing software offers multiple valuable features for all users. Some components are exciting while others are absolutely necessary to mount a serious bulk email campaign.
Among the general features you should expect are the following:
• User friendly and easy to understand operation;
• Flexible campaign creation tools;
• Detailed tracking and reporting ability; and
• High level support backup.
Features You Should Have
Depending on your current and future email marketing plans and preferences, you should seek out other bulk email software features in your software and/or marketing company partner:
• Capability to import and export your contact list from/to other software;
• Create and separate your subscriber list into subgroups;
• Auto removal of unsubscribers;
• Ability to include meaningful demographics to your contact list data base for increased target marketing;
• Ease of using opt-in functions;
• Capacity to include images and hyperlinks in bulk email messages;
• Custom design and/or modifiable template features to personalize and professionalize your messages;
• Ease of selecting HTML or text format emails;
• Ability to create surveys and polls to increase responses;
• Thorough tracking capability, including measuring click-throughs, open rates, undeliverable message issues and bounces as well as producing detailed reports; and
• Bulk email tools with the capacity to integrate your campaign with social media sites.
Veteran email marketing software users learn which features they must have, those they need and want and those that don’t necessarily fit their strategy. Newer entrants to bulk email marketing should keep an open mind, use these suggestions to create a working checklist and try to obtain all the features they can afford.
Over time, bulk email marketers become comfortable with the features that most contribute to their campaign success. Stay current and up-to-date with new features offered by the top companies and software publishers. You may find a new feature you’ve wanted suddenly exists.