The odds are that you've heard the words ‘mass marketing’ before but haven't paid them too much attention. After all, it's just bombarding the public with advertising, making sure a product's name is everywhere, right?
Well, yes and no.
Mass marketing is the promotion of a product that many of, if not all, the people you are reaching will want or need. If you are in the business of selling consumables, you probably already know it's your best friend. But if your business is growing beyond its niche it might be the time to learn about it and that there is indeed a bit of an art to getting your product out there on a wide scale.
If you are considering using high volume e-mail marketing as part of your mass marketing strategy, you can save yourself a lot of time and headaches by investing in e-mail blasting software. Don't let the ominous name fool you, e-mail blasting software is not spam software. What e-mail blasting software does is provide optimization for e-mails on your opt-in subscriber list. E-mail blasters can import your subscriber list to the program and include editing tools to take your e-mails directly from the drawing board to your subscribers' inbox. An even more exciting feature to be found in this kind of software is the ability to track when your e-mails are opened and viewed by subscribers. Just imagining how much less overwhelming mass marketing would be if you could still get an idea of exactly who was viewing your ads and when?
Of the e-mail blasting software available, some even includes free trials to help you know if it really is right for you.
One other thing to remember about mass marketing is that in the current era, advances in technology and distribution have had the side effect of making it easy for goods that are easily mass marketed to be produced on a strategy of planned obsolescence. In short, this means producing goods of substandard quality that will not last as long and thus provide future sales opportunities. As bad as it sounds, this is now a common phenomenon and one that both sellers and consumers expect. But if your organization has a reputation for selling higher quality goods at higher prices, then you'll have to keep a closer eye on your suppliers when you switch to a mass market approach. What customers accept without question from an established mass marketed product they might not accept from yours if they’re not expecting it. Don't let planned obsolescence be an unplanned peril to your business!
Mass marketing is a powerful tool; one that is so ubiquitous it is easy to not put enough thought into. By investigating high tech selling options and keeping a close eye on your broad-appeal product and what you expect from it you'll get your business growing not only outward, but forward, in no time.