The Holidays are a reminder to all—both individuals and businesses alike—that there are certain times of the year when a well-timed email marketing campaign can serve to significantly increase web traffic, while also helping to build a stronger relationship with a growing customer base. However, doing so can be a somewhat tricky proposition.
Whether utilizing email marketing software or working with a third party company to handle the intricacies of mailing list management and analysis of statistics, businesses must take into account certain considerations prior to launching their holiday campaigns.
Be respectful of those who may not celebrate. Whether a mailing list is comprised mainly of local, national, or global members, it behooves an email marketing company to consider recipients who do not celebrate certain holidays when creating their marketing campaign.
Never assume. Doing so has the potential to cause embarrassing situations if inaccurate assumptions are made about an individual’s holiday preference based upon their name, location, or other criteria.
Globalize the message. In order to maintain focus on the general message of good will, it’s strongly recommended for email marketers to take a more “global” approach to any holiday-themed campaigns, avoiding specifics that could prove divisive to some.