If you've noticed the number of people renewing their membership to your website is slowing down, it's time to revamp your marketing campaign. Getting people to renew a membership depends on a number of variables – some of which are beyond your control. But with a few tweaks to email content, you will hopefully see an increase in membership renewals in very little time.
Membership Renewal: Never a Guarantee
Even though a subscriber paid a membership fee for access to your website once, doesn't mean they have plans to renew. Depending on the types of content you provide, some people may determine the content is not worth the price of membership, the products you sell are no longer necessary or important in their lives, or they just can't afford to maintain a membership to your exclusive online club.
In any event, try to get new subscribers to commit to two years instead of just one. Offer a discount for 24 months to entice people to pay for renewal in advance. You can provide a free trial, free sample products, or a discount off a subscriber's first purchase for making this type of commitment to your business.
Driving Traffic to Your Website
In some cases, people sign up for access to your website and then never visit it. And even though you received payment for membership, selling products is an important component to your business. Whether you're selling ebooks or jelly-of- the-month, upselling to members can make your business even more profitable.
Use email marketing to drive traffic to your website. Send information pertaining to products and make recommendations about other products subscribers would enjoy. Plan special sales and online events such as video demonstrations, webinars, podcasts, and plan other informational activities to get people to your website.
Social Media Influence
Use social media in conjunction with email marketing to build a brand and get subscribers to visit your website more often. Create fan pages and encourage people to post comments and questions. Take some time to answer these questions as often as you can and post comments about new products or special deals for members.
Add social media buttons and links to your website in mass email messages to get people to visit other places you advertise your business online. The ultimate goal is to make membership feel special and worth the investment. Provide interesting content, entertaining extras like video content or webinars, and free stuff like reports, ebooks, or products to make people feel special and continue renewing their membership year after year.