Regardless of whether you own a small flower shop or a large website with hundreds of items, you need a steady stream of customers to stay in business. As your business grows, staying in contact with customers becomes even more important. Email marketing allows you to reach customers at any time. Quickly send an email announcing a new product or service to customers on your list. Include a special offer and watch sales increase in very little time.
Get to Know Your Subscribers
Once you know what subscribers want, it becomes easier to satisfy their needs. Break your list into segments based on product or service preferences and then market specific items to customers. For example, if you provide salon services that include hair styling and manicures, you should determine which customers on your list typically visit your shop for a hair cut or a manicure. You can do this by sending a quick survey asking customers to rate how often they receive specific services.
Send offers for discounts on hair styling and hair care products to those who visit most often for a haircut and discounts on manicures and nail care products to those who visit most often for a manicure. Targeting subscribers not only helps you sell more services, but also lets subscribers know that you are invested in their satisfaction. Sending specialized offers show that you care enough to get to know what subscribers need/want from your business.
Announce New Products/Service
Before launching a new product or service, let subscribers know first by holding a special subscriber-only preview sale. This is a great way to debut a new product/service to a small group of people to test how well it will do when released to the public. Ask subscribers to offer feedback so you can make any last minute changes or updates. Subscribers will feel special and appreciated that you care enough about their opinion to offer brand new products/services to them first.
Hold Location-Specific Events
Send special invitations to those on your list close enough to visit your store location. Organize holiday parties, one-day sales, charity auctions, fashion shows, training sessions, presentations, and other social events to increase sales and to build a brand. Work with other local businesses to organize a larger sale where subscribers can go from store to store and save money while shopping.