Most people understand that a bulk email campaign is known to be an effective marketing medium because it offers flexibility, quick results, and a high ROI. Yet even in an age where spam and junk email are both common terms, some people still engage in an email marketing campaign without fully understanding what the ground rules are.
To combat the lack of knowledge when it comes to bulk email campaigns, LeadFormix recently published a white paper explaining the best practices that should surround an email marketing campaign.
The white paper, which can be found here, includes topics such as:
- How to build opt-in mailing lists for Lead Nurturing
- Purchased and rented mailing lists
- Email list hygiene and its importance
- Email messaging practices
- Bounce management
- Unsubscribe management
- Strategies for designing a good email campaign
- CAN-SPAM act and other do’s and don’ts of mass emailing.
Applying the Knowledge
In addition to helping those new to email marketing lay the foundation for a solid campaign, researching best practices through documents like these can help those new to this type of marketing make good choices when it comes to email marketing campaign software. Knowing what is good practice and what is not helps separate legitimate services from those who are only out to take your money.
Understanding industry proven best practices will help those new to email marketing launch more effective campaigns.