There are many different things that go into running a successful email marketing campaign but one of the most overlooked is email list management.
Email list management goes far beyond a simple web based contact database used to store your email addresses. List management actually consists of gathering email addresses, verifying email addresses, and analyzing the users who the addresses belong to.
Email list management is so important that Lysis.com and Chief Marketer dedicated a portion of their recent webinar “Top 10 Vital Factors for Email Marketing Success,” to this very topic. Focusing on the topic of building, nurturing, and maintaining an effective list, this webinar looks to take email marketers away from the thought process that to be successful you simply need to blanket as many people as possible from your database.
Instead, email marketers should be effectively targeting email addresses that are more likely to convert even if the numbers may not be as large.
Successful email list management is an easy process if you consider some best practices:
- Make sure that the recipients are verified through a confirmation or double opt-in process
- Clear all inactive email addresses
- Remove contacts that repeatedly ignore your emails
- Attempt to connect through social media such as Facebook or Twitter
- Reactivate email connections periodically
The most important aspect to consider when creating your email marketing strategy is to make sure that whatever software or service you use, there are plenty of options for email list management.