If you’ve paid attention to the statistics, you’ll know that a vast majority of smartphone users are spending more of their time accessing email on their mobile devices than they are texting, playing games, listening to music, checking how many people “like” their Facebook status, or fiddling around with all the various time-killing applications. If you’re not zeroing in on the sweet smell of opportunity, perhaps you need an olfactory cleansing. But if there’s anything you should be doing at all, it’s kicking that email voucher plan you’ve been mulling over in the back of your mind into high gear.
Considering the level of convenience that emailing vouchers for discounted services and bonus goodies to your customers presents, if you haven’t already jumped on this opportunity, there’s no better time than now. Here are a few email marketing best practices to help guide you through the process of redeeming email vouchers.
- Don’t bother including bar codes in your vouchers. If it’s important for you to track how many coupons are redeemed, implement a less automated method of tracking that won’t require bar code scanning.
- Print clear instructions on the face of your email voucher that lets your customers know all that’s needed to redeem it is to show you the voucher on their mobile device screen.
- Most importantly, consider that non-printable vouchers may be used repeatedly, and adjust the offered savings accordingly so that if one customer visits your store a dozen times in three days, you won’t wind up taking a loss.