To build and maintain trust and respect, subscribers must feel appreciated and cherished for spending their time reading your message. Let them know you value their time by creating professional bulk emails that demonstrate how you feel about your business and subscribers. Not only will this increase open rates, it may also increase sales - which are the true purpose of any email campaign.
Choose a Font and Stick with It
Choose a font that is easy to read. Use this font throughout your email to create a consistent document. Switching from font to font can cause visual confusion and just looks sloppy. This will turn many subscribers off - and make of them will think you're the type of person who doesn't really care about your business. This will certainly not increase sales.
Fonts to consider when sending mass email include:
- Verdana
- Arial
- Cambria
- Times New Roman
These are clean, easy to read fonts most people have seen before. Stylish or trendy fonts may be used when sending coupons or special invitations for one-day sales, but should not be used for everyday correspondence.
Add a Logo
Place your business logo at the top of your email. Many email marketing insiders suggest placing it at the top left of the message because this is where people tend to look first.
Wherever you decide to place your logo, make sure the image is crisp and sized appropriately so it doesn't interfere or compete with the text. Use the same logo on your website, blog, products, business cards and other marketing materials to create a brand people will instantly recognize.
High volume email should always contain a logo or at the very least, the name of your business so people know the message is really from you.
Greet the Reader
Always greet the reader before launching into the main message of your email. A simple "Hello" or familiar "Hey there!" helps readers relax and become more open to what you have to say. Some email marketers start their messages with the same greeting to create intimacy while others mix it up by starting out with a famous quote or line of poetry. Always sign your name at the end of an email message to maintain the intimate atmosphere you've created.
Add Opt-Out to Your Design
Even though no one wants a subscriber to click the opt-out button, you must include a way for subscribers to remove themselves from your mailing list. Instead of hiding the button and making it difficult to find, add a quick opt-out message at the bottom with a link to unsubscribe. Those who no longer want to receive email from you will appreciate your thoughtfulness and may pass on your email along to friends or family.