Cyber Monday, the officially opening of the chaotic, end-of-year shopping season begins on the 1st of December this year making it a doubly ideal date to kick things off. This means the busiest time of the year is now upon you and your marketing team. If you have your activities carefully planned out, then you probably have very little to worry about.
The biggest thing to remember is that if you too are launching your digital seasonal activities on Cyber Monday with the rest of the internet marketing world, you need to be able to start with a bang – and this doesn’t necessarily mean having to release additional content – in fact it may be detrimental to you.
Here are three golden rules to take note of and avoid when it comes to Cyber Monday activities that you may just have enough time to iron through when the day dawns on you:
- BE VERY CLEAR
Try not to say too much and don’t confuse people. Less really is more in a world of clutter as long as you get to your point fast. Your subscribers are about to be bombarded with content at this point so you need to plan carefully for this day and be consistent with the delivery of your promise. Don’t overlap imagery from a recent Black Friday sale for instance or people will think they are receiving an old offer by mistake and pass you by.
- SAY IT ONCE
If you have one solid proposition to offer on Cyber Monday say it once. Sending multiple emails to the same subscribers on your list throughout the day will do nothing for your efforts. If they didn’t open your email the first time, chances are they won’t open it the 2nd time around. Also a good thing to remember at this point is that if you are going to be sending multiple bursts of emails out during the same day – at least build a continuing narrative around it making people want to read your next mail.
- A ONE DAY DEAL
The point of Cyber Monday is that you get the most out of it on the same day. Most marketers try to launch long term efforts on this day, failing to understand the urgency of the day’s potential. Why not create a one-day offer? A close expiry time will urge customers to buy more allowing you to make the most of the day. This will also allow you to send out more than one piece of content – giving it the feel of a countdown, letting customers how long more they have before the offer runs out.