Opt in email marketing can be a truly effective method of boosting sales and increasing your company’s online profile. But there are a few things that you have to do right. One of the most proven methods is through the use of printable coupons or coupon codes that you can send to your group of contacts to encourage their business. But sometimes, just sending a coupon isn’t enough.
Personalized coupons have proven to be far more effective for opt in email marketing than generic ones, in that it increases the exclusivity factor. People like belonging to an exclusive group, and simply adding an individual’s name to a coupon – something that can be easily accomplished through email marketing software programs – increases its value and the likelihood that it will end up being used instead of discarded.
The best thing about using email marketing tracking software is that you can study the effectiveness of your marketing plan. By reviewing click-through statistics and measuring these up against the number of customers who actually followed through and made use of a coupon, you can determine if there’s anything about your campaign that needs work. From here, it’s just a matter of making occasional tweaks to your approach, then studying the results again, before you hit upon a perfect combination that maximizes results every single time.