Spam traps work a lot like rat traps, but with a lot less blood and gore. Spam traps are put out by internet service providers (ISPs) in order to identify and subsequently block domains that have been flagged as being the deliverers of spam. In order to ensure your bulk email campaign doesn’t inadvertently get blacklisted by ISPs, it’s important that you take the following critical precaution.
Use double opt in email marketing for all of your list subscribers. This will require that anyone requesting to be added to your mailing list go through a second step in order to confirm and complete their subscription. A double opt in can be as simple as delivering your prospective subscriber an automated follow-up email asking them to click on a link to confirm their desire to join. This ensures that the subscriber is a living, breathing, sentient being, as opposed to a trap that’s been set out to catch pesky spammers.
Landing your domain in the crosshairs of any ISP can wreak havoc on your ability to perform the most vital task for effective email marketing: the ability to deliver messages to your intended recipient’s inbox. Without this, your marketing campaign is dead in the water. If you’re still a bit shaky on what you need to do to, identify yourself as a legitimate business to ISPs. Consider partnering with an established email marketing solution company that’ll take care of the nitty-gritty details so you can get back to doing what you do best.