If current sales figures of goods and services aren't anywhere near your business goals, you need to take a long look at your marketing strategy to see where to make changes. Even though you may be tempted to increase the sales jargon, use flashy language, or make promises about goods and services that are mostly true (but in some cases, not totally accurate), don't. Creating hype just to increase sales won't work – in fact; it may cause you to lose sales and valuable subscribers.
Hype is Fun, Hype is Dangerous
Generating interest in your business is one of the goals of email marketing. But you need to remain honest and truthful about your products. Businesses that rely mostly on hype to maintain sales experience lower customer satisfaction rates than other businesses because the products rarely deliver what was promised.
Instead of concentrating on building an 'in-your-face' ad campaign, focus instead on the real benefits of your products and services. Let subscribers know how great your products are and how these products will help them without making false or misleading promises.
In marketing, especially online marketing, all you really have is your reputation. Make false claims about goods and services and you won't be in business for very long. Even though the Internet is expansive, people now have the ability to share information very quickly – don't get a bad rep online as this will keep people from buying your products.
Subscriber (Customer) Feedback
To build trust, you must first convince subscribers that your products are meaningful and useful. Once you've outlined the key benefits of a product, ask those who have bought and used the product to provide feedback. Create customer testimonials to back up your claims. This is also a great way to learn more about which benefits mean the most to customers and ways to improve upon them if necessary.
Crafting Content
When crafting meaningful content, use a conversational tone (like talking with a friend) instead of an academic or salesperson tone. In addition to sending sales messages, send informational ones that include tips, advice, interesting tidbits relating to the niche you're marketing to, and other helpful content. The goal here is to show subscribers that you know what you're talking about and that you're a valuable resource they can go to when they have questions. Position your business this way, and you will see an increase in sales.