Becoming successful at email marketing and bulk emailing requires several elements to come together and culminate. Neglecting any of these elements will lead to fewer results, email opens, and overall conversions. Knowing this, now you can get familiar with the 8 steps to setting up an email blasting campaign.
01) Clarity
Without having a clear purpose in your writing you have no true sense of direction. Plenty of marketers have bulk email senders at their disposal, but not enough of them are clear on what they should deliver to their subscribers. Don’t make this mistake; know what your readers want, the reason why they subscribed, and give it to them.
02) The Subject Line
Having an interesting or catchy subject line can make or break your email marketing efforts. If you’ve committed your efforts to autoresponder email marketing, then you have ample opportunity to tweak and test your subject lines to find which ones get opened by your subscribers the most, and then sticking with that.
03) Make the Important Parts Stand Out
In the body of your emails, make sure to stress the importance of certain aspects of what you’re addressing. Using bold and italic font adjustments works well, along with underlining critical points. Readers tend to skim more often than not, so have key points that their eyes can be drawn to in order to convey your message.
04) Acclimating Your Lists
You want to make your readers get used to receiving your emails, but you don’t want to overwhelm them. Having viable reasons to run mass email campaigns is important, and you need to make certain that you’re always doing it with a benefit for your reader. If you spam your subscribers, you’ll get nothing from them in the end.
05) Use Your Tools
Having an online bulk mailing service often includes the ability to broadcast and utilize auto responder software. Both are powerful, and both should be used accordingly. Auto responders are ideal for introducing your fresh subscribers to your campaigns, while broadcasts are great for things like seasonal promotions and burst advertising.
06) Track Your Results
If you send out bulk emails then you need to track your statistics. How many get opened? How many bounced? How many receiving click-throughs? Knowing your stats will help you better cater to your audience as time goes by, which will in turn help you maximize your profitability.
07) Give Them an Out
Not all subscribers are going to want to stay subscribed to your list. That’s just how things are, so don’t let it get to you. Every email you send out should have an “unsubscribe” button at the bottom of the message that allows the reader to opt-out of your list if they so choose.
08) Learn, Adjust, and Repeat
If you find some subject lines work better than others, or if you learn that your readers enjoy certain topics more frequently, then adjust your campaigns accordingly and repeat the cycle. Do this to gain happier readers and more loyal subscribers that become happy customers.