Sending bulk emails has long been an excellent way for marketers to get their message out to their audience. But it’s a crowded marketplace these days - to cut through all the noise from competing marketers it’s crucial to construct your emails so that they will strike a chord with consumers. Doing so will drive your two most important metrics, the open rate (how many recipients actually look at your email), and the click through rate (how many of them take action by clicking on a link once they do open the email). Some tips for writing email marketing letters that slay are listed below.
1) Choose a punchy subject line. You don’t need to make things up or mislead, but you do need to make your subject line interesting enough to get your audience to open the email. Use active, compelling language to increase your open rates.
2) Select a relevant from address. Generally speaking, consumers will react more favorably to emails that are from an individual rather than a company. However, this can vary depending on the company involved, so try some a/b test emails to figure out which from address works best for your campaigns.
3) A prominent call-to-action. Whether you use outsized type to make it impossible to miss or sprinkle your call-to-action link throughout the email, make sure that it is readily visible to your readers. You can also achieve this by using different colors or different formatting from the main body of your email.
4) Optimize for mobile. An increasing amount of emails are now being read on mobile phones. Don’t irritate your contacts by failing to consider mobile readers when sending blast emails.
5) Make your main text compelling. You’ve piqued your readers’ interest in the subject line, don’t lose it in the body of your text by using bland language or taking too long to get to the point. Keep it concise, and try to break up your email with short paragraphs and bullet points for easier reading.
6) Personalization. Consumers are more likely to read something that they feel is specifically targeted to their tastes and preferences. Use personalization, without overdoing it, by mentioning relevant details that show why your product could be suitable for your recipients based on your knowledge of them – geographic region, past buying habits, etc.
7) Social sharing. Make sure to include links to share your content on various social media sites such as Twitter, Facebook, and the like if your email service allows it. This adds a multiplier effect to your campaigns that can increase their scope without adding to the expense.