5 Ways to Use Email Marketing to Get More Customers in Your Store
Email marketing isn't just for people with online businesses. Most companies, non-profits, restaurant, retail and other store/shop owners use email marketing to some extent in their advertising campaigns. Marketing to those who already shop in your store is one of the best and easiest ways to increase sales.
Get people to sign up for your email list by asking customers to do so when making a purchase. You can also encourage people to sign up on your website, blog or Facebook page.
Merchandise Previews
Send email content describing the latest goods and services at your store before they go on sale to entice people to drop by. Mention the dates of the preview and include photos so people can actually see what you're advertising. Send a follow-up message the day before to remind people what you have to offer.
One-Day Sales
High volume email may be used to inform loyal customers about one-day sales before they're advertised to the general public. You can hold a 'preview' or 'secret' sale the day before opening it to the public to increase sales. This also makes repeat customers feel more appreciated. Increases sales further by encouraging these customers to bring a friend with them!
The same goes for holiday sales.
Discount Days
Advertise end-of-season sales to get rid of old merchandise to make way for the new stuff. Include an additional coupon customers can use if they stop by within a specific time frame or list the types of discounts they can hope to receive when shopping.
Special Announcements
Hold a raffle, contest or afternoon tea in your store and invite those on your mailing list. This is a great way to meet and greet customers personally while encouraging sales.
Announce other special events such as a celebrity book signing, new coffee drink or in-store lesson or workshop via bulk emails.
Free Gift with Purchase
Encourage customers to visit your store on a particular day to receive a free gift with purchase. You can mention what the gift is or surprise customers during checkout.