One of the best ways for businesses to get the word out about a particular product or service that they offer or support is via email marketing or mass emailing.
Email marketing is not, however, as simple as it seems. Do not fear this complexity however, as success can be achieved by using these 5 tips for your next email marketing campaign.
Customization of Bulk Emails
Customizing your emails is perhaps one of the most important things to do if you hope to break through people’s spam filters and get them to take action. The harsh truth is that around 50% to 75% of every email sent will be automatically deleted instead of being read. Customizing your bulk emails to suit each person is one of the best ways to ensure that your email is read and acted upon instead of filtered and deleted. One way of customizing emails is by adding the individual’s name at the beginning of the message.
Make Unsubscribing a Simple Process
On the surface this appears to be bad for business as it seems like you are giving your potential customers a simple way of avoiding your services; however, the alternative is far worse. Users who are unable to easily remove themselves from your list will simply place your email address on their spam list. When recipients do this it hurts your company’s reputation with email providers. To avoid confusion over unsubscription have a clear, easily recognizable unsubscribe link that is easily completed.
Keep Your Emails Short and to the Point
It is unwise for one to assume that the recipient will read your entire email. People are generally busy and lack the time (or patience) to read through an entire email, they are merely going to scan it for the things that they find interesting. Therefore it is imperative that your bulk messages be kept to the point, short and highlighting the important messages.
Don’t Overuse Images
In general, images should be kept to a minimum and should not contain any information that readers must see in order to take action. This is because many recipients will not be able to view images in their email accounts, making it wasted space. Instead of overusing images, use properly coded html to get your point across.
Don’t Forget Your Links in Mass Email Campaigns
The main point of mass email campaigns is to send traffic to your website. This can easily be achieved by including a number of working links in your email message and making sure that they look like links. Additionally do not forget to include a strong call to action as this will help to attract users to click on the links.