Bulk email marketing is a powerful way to connect with your customers and prospects. It allows you to interact with your customer base and increase sales at a low cost compared to other forms of marketing. That being said, it’s a crowded field, with many participants, which makes it important to do your best to stand out from the crowd. To get the most out of your mass email campaigns, don’t make the mistake many email marketers make by failing to do the 5 simple things listed below.
1) Focus on Readability. Consumers are frazzled enough as it is without having to spend extra time searching through your email to find out how to answer your call to action or to figure out what it is you are offering them. Make sure that you design your emails to clearly communicate your value proposition and how your prospects can act on it. Avoid lengthy, detailed text, and keep your design sparse and your verbiage punchy for maximum impact.
2) Build-out your list. Any email list will experience turnover as people change email addresses or opt out. Make sure to offer sign-up opportunities on your website, social media pages, and wherever else your business touches consumers. Don’t scare off potential list subscribers by asking for too much information when they sign-up. A name and email address is usually sufficient to get started.
3) Meet your deadlines. If you tell your list members that you will send them an email monthly or quarterly make sure that you follow-through on that pledge. A regular email newsletter is a great way to keep your audience engaged with your products or services, but if your publication schedule is erratic you risk losing the interest of your prospect and customers.
4) Make your emails recognizable. Use your company logo or image on your emails to help build your brand and customer loyalty. This also helps your conversion rates, as consumers are typically more likely to place orders or provide information when they see brand indicators.
5) Customer appreciation events. Send emails to your customers on special occasions such as birthdays. You can offer a birthday discount or something along these lines in combination with the email to achieve two objectives, enhancing customer loyalty and boosting sales. Another way to enhance customer loyalty is to do a survey by email. This shows your customers that their opinion matters, and also gives you valuable information about consumer preferences.