It happens to even the best marketers and business owners – a sudden decrease in sales. Revamp your email campaign and turn sale slumps around quickly. You don't have to do much, but you need to do something. In most cases, getting people interested simply means writing more compelling subject lines or providing content in a new and interesting way.
Create Compelling Subject Lines
To subscribers, boring subject lines signal boring email content. Give subject lines a lift using action verbs that get people clicking.
Bad subject line: Advanced Fly Fishing Techniques
Good subject line: Learn More about Advanced Fly Fishing Techniques
Great subject line: Improve Your Casting Today with 3 Advanced Fly Fishing Techniques Enclosed
Add Images and Video Content
Images and video content allow you to provide content in different ways. Use images to highlight the main points in the text or as a way to teach (graphs, charts) subscribers.
Keep in mind that some subscribers may not have access to images if blocked by web hosts, Internet service providers, or email service providers, so use images as a way to enhance textual information, not sell products.
The same applies to video content. Instead of adding video to bulk emails, include a link to your website or video content sharing site so subscribers can view quickly and easily.
Click-Through Buttons
Click-through buttons allow subscribers to visit your website, social media or product landing pages easily. Create buttons using bright colors such as red or blue – colors subscribers can see instantly. Add text such as 'Click Here' or 'Shop Today' as box colors (which are considered images) may be blocked, subscribers, however, will still be able to see the text.
Cross-Marketing
Make sure to include web addresses (website, social media pages, blog pages, etc.) in mass email messages. Add these to your website, social media pages and blog pages so subscribers have multiple ways to find your goods and services.
Email Frequency
Increase or decrease email frequency to make additional sales. Review email analytics (open rates, click-through rates, etc.) to see how effective current send rates are and where changes should be made. Continue to review and test email frequency until you find the perfect balance.