3 Ways to Successfully Juggle Multiple Email Campaigns
If you sell multiple products or you want to create a targeted email campaign using one list, juggling more than one campaign can be tricky and time consuming if you're not careful. But taking some time in the beginning to plan ahead will really pay off in the long run and lead to more profits and less headaches (especially if you not a project manager-type).
Rely on Email Marketing Service Features
Before launching an email campaign, get to know your email marketing service and all the features included and use them to your full advantage. Most services have features such as:
- Email templates and design help
- Folders for managing multiple lists
- Autoresponder functions
- List analytics and reports (for monitoring campaigns)
- List cleaning
- Email campaign cloning (replication, duplication)
- List creation (new lists, adding or removing subscribers)
These features will make it easier for you to create and manage email content, email sending frequency and maintain a clean and profitable list - mostly with a click of a button.
Autoresponders
Autoresponders are email messages sent to everyone on your list. Use these types of messages to:
- Send a Welcome message to new subscribers
- Provide special event information
- Provide product/service updates that affect everyone on your list
- Free gifts/offers
- New product/service announcements
These messages are not tailored for specific subscribers or segments of your list, but will save you time in having to create and send unique messages (what's the point when you're making an announcement that everyone on the list should be aware of?) to all members of your list.
With autoresponder email, you can set up delivery times and delivery frequency - then you can forget about it and move on to more important things.
Email Marketing Plan
Create a marketing plan for each campaign that includes a list of topic ideas and formats (newsletters, articles, whitepapers, case studies, etc.). Include an email frequency schedule so you know when to send email and how often.
Set aside time to craft email content. This is very important, especially if segmenting your list to sell products to specific subscribers. Providing unique content to suit the needs of subscribers can be very time consuming. If you don't have the time or the skills to do so, consider hiring a freelance copywriter or marketing professional to do this work for you.
Create a schedule for monitoring your campaigns. This includes list cleaning, reviewing analytics and sales reports, and making changes to improve your sales. You should also include time for email testing to determine which types of messages sell the most products.