If you're not careful, email marketing could take over your life. Well, maybe not completely, but there are plenty of ways to make communicating with subscribers much easier – and you don't have to spend a lot to do so. Make marketing products online as carefree as possible and you will enjoy building a profitable and solid business. Get bogged down by the little details and you may end up rethinking your decision to start this business in the first place.
Autoresponders
Autoresponder settings have gotten a bad reputation lately because too many marketers relied on these settings for every single email message they send – which does not allow marketers to provide personalized customer service or build long-lasting relationships with subscribers.
Email marketing has evolved over time - more attention given to individual subscribers increases sales as opposed to sending only bulk email messages. This means sending personalized messages containing product offers and information that small groups or individuals will respond to.
But autoresponder settings can save time and allow you to be more creative with your content. Use autoresponders responsibly for the following:
· New subscribers – use autoresponders for welcome messages, eCourses, and email series'
· Mass email messages – send general product information to all subscribers on your list
· Sales – send email to everyone on your list to announce a special sale or offer
· Business alerts – send email to everyone announcing changes to your business operations
· New products – announce new products
As you can see, when you need to send the same message to everyone on your list, autoresponder settings really come in handy. All you have to do is select the message, choose a time, and let the program do the rest.
List Segmentation
You may have heard a lot about list segmentation recently. This is one of the best ways to create a more personalized customer experience. Segmenting your list can make it easier to manage an online business as well. Once you define the various groups on your list, you can easily create content tailored to their needs. Knowing more about those on your list makes creating content much easier than writing for an audience you know nothing about – this also helps to increase sales.
List Cleaning Programs
Many email marketing services have list cleaning programs that go through and remove inactive or inaccurate email addresses. Instead of having to go through your spreadsheet each month and manually remove these addresses, let the program go through and do it for you. If your current email service doesn't have a list cleaning program, find a service that does as there is no point in marketing to those who will never buy from you.