Even though social media and text message marketing continue to grow in popularity, email marketing remains a solid way to reach customers. The way marketers interact with customers has changed, however. But thanks to targeted emails, list segmentation, triggered email campaigns and using various methods to market goods and services, marketers continue to make sales and earn repeat business.
Reaching Customers
You can still reach a majority of customers via email (even if they socialize on social media websites or use text messages to communicate with each other). Most people still check their email at least once a day. Business people have to check their work accounts several times a day. This is good news for business-to-business sales.
Send email content that is informative, interesting, entertaining, and valuable and you will continue to make sales.
Redirecting Customers
Email marketing remains a powerful tool to redirect customers to your website, social media pages, blog or product landing page. Customers can save email and pass it on to others so they too can reap the benefits of your goods and services. Email serves as a reminder of the products you provide.
Interacting with Customers
Interacting with customers helps you develop long-term business relationships. In addition sending valuable information and sales messages, send mass email surveys that ask specific questions about customer service, product satisfaction, website navigation and how frequently customers make a purchase. You can also create polls (asking serious or funny questions), ask for suggestions or offer discounts. Post poll results on your website or social media pages.
Email and Social Media
Now that you know all of your bulk email efforts have not been for nothing, it's important to recognize the impact social media has on marketing. It would be very foolish of you to rely solely on email marketing to increase business and build a brand. Incorporating various marketing techniques is essential for business survival - even if you have a business location.
Start slowly by creating a Facebook page or opening a Twitter account. Build from there. Add a blog, monthly newsletter or start a text message campaign. Link all your marketing channels by including links to your website, blog and social media pages in email messages. Do the same on website, blog and social media pages so customers can always find you.