We’re going to go over 10 brilliant email marketing tips that will help you avoid being seen as a spammer, dodge the blacklist, and make it into the inbox of your prospects, giving you the opportunity to earn their trust and ready cash. Let’s get started.
01) Subscribing Shouldn’t be a Project
You’re going to want to keep your opt-in form very simple, ideally a name and an email address, if not just an email address. The more information a person has to give, the less likely they are to opt-in.
02) Use an Email Autoresponder Message to Welcome Them
Greeting your new subscriber, telling them a bit about yourself, and possibly offering them a free gift is a great way to start building a relationship with them.
03) If You’ve Got a Newsletter, Use it to Brand Yourself
Your newsletter should be an extension of your website, and thus should contain the same look and feel. People appreciate familiarity, so using stylized templates to brand your business through your newsletters is a good idea.
04) Keep Your Content Relevant
The people who subscribed to your list did so for a reason, because you’re giving them content relevant to what they’re interested in. You have the power of a bulk email application at your disposal, so give them what they want directly to their inboxes.
05) Schedule Your Messages
Let’s assume once more that you’re running a newsletter. Wouldn’t it be unprofessional if you sent out a newsletter just whenever you felt like it? A quality newsletter means commitment, so make sure you’re sending out what you need to on time, every time.
06) Know Your Email Clients
Different email clients – Yahoo, Gmail, Outlook, AOL, etc… – will present a newsletter to your list differently. You need to format your emails and whatever auto responder message you send out so that it fits each email client appropriately, including any mobile phone clients.
07) Be Personable
Nobody wants a robot in their inbox, so don’t be one. Be personable, because you have a way to send unlimited emails to your subscribers, but it won’t count for much if they see you as little more than a drone.
08) Let Them Share
Simply put, give your list the option to “Like” and share your messages and newsletters with their friends. Word of mouth is the most powerful advertising you’ll ever find, so don’t let that slip away from you.
09) Statistics
Did you send out a newsletter that was more responsive than the rest? What was it about? Pinpoint the hotspots of your audience and you’ll be providing them with more of what they want, and they’ll be providing you with greater open rates and conversions.
10) Maintain Presentability
Don’t be sloppy, and don’t be lazy. If something needs to be edited then do it, as it shows your list you didn’t just half-heartedly throw down some content in a weak attempt to appease them.
That wraps up these 10 brilliant email marketing tips. Use them, become successful, and prosper!