The multitude of changes to business marketing, especially online marketing, over the past few years is nothing short of remarkable. With so many marketing and advertising options such as email marketing, social media marketing, blogging, and text message marketing, you now have many options when it comes to reaching and building solid customer relationships.
Using various forms of marketing to reach out to existing customers is just the beginning. You can also use one form of marketing to promote other forms. Not only does this allow you to reach the same customer two or three different ways, it also helps you reach certain customers that only want to subscribe to your email list or visit your social media page.
Join My Mailing List!
Chances are those that regularly post comments or subscribe to social media feeds will also join your mailing list. Even those that occasionally visit your social media page may want more information about your business. Every month or so, post information about how people can sign up to receive email messages. Include the benefits of email content and list topics you've written about to give people a better idea of what to expect.
Email Marketing Survey
Create a short survey to ask people what they want to know more about when it comes to your goods and services. Encourage people to sign up for your mailing list so they can read more about the topics they requested. Getting ideas from subscribers helps you better solve their problems, answer their questions, or help them learn more about the benefits and features of your products.
Benefits of Mailing Lists
Write a short post on the benefits of joining a mailing list like yours. Emphasize that your subscribers receive in-depth information from email content and that when combined with social interaction via your fan pages, subscribers learn even more about your products and services. Making sure people really understand the importance and value of receiving messages from you will result in opt-in requests. If you fail to convince people it's worth their time and effort to sign up to receive mass email from you, most people will not bother to subscribe.
Follow through by providing the best content you can to make your email marketing campaign a success.