At first glance, email blasting may not seem like the nicest thing to do. We’ve all received junky spam emails before, and each time we’re force to hit the “delete” or “spam” buttons is another few seconds wasted to a junk email marketer. But when it comes time to organize a marketing campaign, one fact stares us in the face: email marketing is the higest-ROI marketing platform available today. So how do we implement a mass email campaign without being spammers? Let’s find out…
1. Always get permission – If you’ve already got a business and plenty of connections, this shouldn’t be an issue. Just get their email addresses and go from there. But if you’re a brand-new company with little to no foothold in the field, buying an email list or sending spam email can seem a little more tempting. Nice guys (as well as successful marketers) don’t do this. Make sure every recipient opts in via your website for best results.
2. Always provide value – If you’re sending out good information or a useful promotional item, you’re providing value. If you’re just reminding people to shop with you or are pushing content intended to trick your users, you’re not providing value and should stop immediately. Remember – good informational content can go beyond simple advertising and gain you interest in the process.
3. Allow unsubscribing – Giving your users the ability to opt out is the right thing, and the smart thing, to do. Remember, if a recipient doesn’t want to continue receiving your emails and there’s no unsubscribe option, it’ll be too easy to simple click “mark as spam.”
4. Get help – Investing in a good mass email sender will help you keep your legwork down and your integrity up. Not only can you get far more work done, but you can pinpoint mistakes that make your site look like spam.