The key to successful bulk marketing is to instill a sense of urgency within the reader. This is the same premise that sales events work from, in that something of substantial value or worth is offered to the prospect, but only if a certain requirement is met. We’re going to go over these requirements and how you can use them in your mass email campaigns to leverage your efforts and boost the response rates of your subscribers.
Open with a Sense of Urgency
Whether you’re sending out a mass email or an auto responder message, you’ll find that subject lines that emphasize urgency are the ones that get the most opens. If a subscriber doesn’t open their message then their potential goes unfulfilled, so it’s important to provide a powerful subject line in order to coax the reader into opening the email.
Maintain Believability
If you use your mass email software to send out offers that are too hyped up and don’t live up to their claims, you’re going to lose subscribers. People don’t want to be offered something that sounds unreal only to find out that it actually is unreal. Your credibility is paramount with your subscribers, so don’t mess it up by overhyping your claims or sending outrageous email subject lines.
Limited Access
Suppose you’re promoting a system or marketing course to your list and you want to maximize your attendees and buyers. Proposing an offer to them such as, “Only the first 500 will be accepted inside” will generate instant desire and a stress for urgency. When people want something and they know there’s no sense of urgency, many times they just tell themselves that they’ll check back later... but eventually forget about the offer. Forcing people to act as quickly as possible under consequence of losing out to another subscriber will establish urgency.
Limited Time Offer
Placing a time limit for the offer within a mass email is a recipe for urgency. Something that tends to work well for email open rates is stressing that the reader has a very limited time to get involved with whatever you’re selling, and that if they don’t do it before the deadline then they’re going to be locked out of the promotion. Some expert email marketers combine a variety of these factors to really squeeze their list with a sense of urgency.
Use what you’ve learned here to develop your own personal key to successful bulk marketing. Inspire urgency, encourage your subscribers to act, keep your readers happy, and grow your email marketing business.