No one can deny that a properly launched email marketing campaign will pay serious dividends. However, what many people don’t know is that a bulk email campaign combined with video can potentially have even greater results.
Consider the following:
- Video email marketing reaps 280% higher returns than direct mail.—Gartner Research
- People retain 10% of what they hear, but 50% of what they see, a 400% increase.—Wharton Research Center
- 75% of all environmental stimuli are received through visual reception.—Doug Malouf
- 63.9% of 5,000 people watched a video sent via email to completion. The average email viewer will only spend 8 seconds reading a text-based email—Marketing Vox
- When presenters use visual aids in their presentations, they are twice as likely (67% vs. 33%) to achieve their objectives.—Decker Communications
Why the Resistance?
Video email marketing still hasn’t taken off despite numbers like these proving that it can be successful. The reasons usually revolve around money. Video is expensive to produce and it requires people to spend time away from their primary responsibilities if they are involved in the video.
Video emails can also be taking on the IT infrastructure. A traditional email marketing campaign can tie up servers, but add the large file sizes associated with video and a company may need to be investing in additional mail servers before their next bulk email campaign.
Even so, video email marketing looks as though it will pay off in the end. Like anything else, it will only take time to prove its worth.