Feedback from subscribers helps you provide even better email content, which should translate into more sales. You can gather feedback in a variety of ways from sending a survey to asking people to comment on social media or blog pages. But sometimes, it's better to ask for immediate feedback so you can make changes right now instead of waiting for larger groups of survey-takers to respond.
So, What do You Think?
You don't have to ask for subscriber's opinions after they read every email, but every once-in-a-while, ask if they found the information they just read valuable. Add a ratings box at the bottom of email messages asking people to rate the overall quality.
This will also encourage people to forward your email on to others so they can rate the content as well.
What Would You Change?
This is a tough question to ask subscribers because you don't know what responses they will come back with. Also, if you really love something about your campaign that others find annoying or useless, you will have to make some changes you don't necessarily want to.
Send an email message that asks a single question (no more than two) so subscribers can give meaningful answers in return. Use comments and criticism to make your campaign even better.
Why Did You Sign Up?
Include this question in welcome messages to new subscribers. Understanding their needs from the beginning can help you develop an even stronger campaign. Sending mass email that asks pertinent questions can provide you with inside information that you can use throughout to boost sales and give people the content they've been searching for.
The Future of Email Marketing
Marketing in general has become more service-oriented rather than sales driven. To create a truly personalized experience, you need to gather as much information as possible about subscribers so you can provide this type of experience. Sending bulk email promoting goods and services isn't enough anymore. You now need to send quality information that helps build trust and ultimately, a long-term business relationship. This will increase your chances for repeat sales, referrals, and a loyal customer base. Use other types of marketing such as social media pages, blogs, and online forums to connect even more with subscribers.