Spread the word quickly about upcoming events using email marketing. Not only is this a great way to reach many people at once, it's also a way to encourage people to pass the email along so even more people know what's going on. You can also use email to drive traffic to your social media pages or website where people can find more information about the event (and your goods and services).
Here's What's Going On
Send an email message before you next in-store or promotional event to increase the number of people who show up. Include a brief description of the event, along with the date, time and location. Send to each person on your mailing list and encourage them to pass the message on to a friend. Create a 'forward to friend' button to make this even easier.
Create a compelling subject line to get people to open your email. 'You're Invited' isn't going to get many people to open the email – 'Reserve Your Seat for Our 10th Anniversary Party Now!' is a better choice.
Provide Minimum Details
Encourage people to visit your website or social medial page by providing only the minimum details about the event in your mass email. Create a 'For More Information, Click Here' button that redirects people to your website or fan page so people can view menus, band list, prizes, and other information. Not only does this give people a better idea of what to expect when attending the event, but also drives traffic to other places online where you sell goods and services.
Make people curious about an upcoming event by sending email content that is interesting, fun, and entertaining to read.
Prizes/Contests
Offer free tickets to your event or special VIP seating by holding a contest prior to the event. Ask people to sign up to attend, buy tickets, or reserve seats through your website or other online channels for a chance to win. Not only does this increase interest in the event, but also encourages people to visit your website.
Post the names of the winners and send a message with a link to the winner's list.
Send Reminders
Send reminder messages to those attending one or two days before an event. Include links to your website and social media pages in case people want to review the additional information you provide. Send one final reminder on the day of the event – this is to encourage those still debating about whether to attend or not.