Simplicity, cost effectiveness and scope: Email Marketing has opened the door and warmly ushered in millions of potential customers all over the world.
With the right tools and advice it can be a great way to inform customers of upcoming products and services. Success derived from email marketing is also very easy to measure.
Measuring success is easy, but the success itself? That is the part of Email Marketing which has many marketers stumped. Despite redundancy and saturation, it is not to say an email marketing campaign cannot be successful anymore. Simply put, this means that Email Marketers have to step up their game in order to ensure the success of an Email Campaign.
Here are 4 essential areas to note, in order to maximize the benefits of your next Email Marketing Campaign.
1. Build a Subscriber List
Build a strong list of subscribers who are interested in knowing about your products/services and special offers. The easiest is to strategically place a newsletter sign-up form in a prominent area of your website. When customers make a purchase or join your website, let them know that they will receive relevant and interesting news and offers.
Always ensure all subscribers are added to the list with their consent. Also give them the option to unsubscribe if and when required, while assuring them that their contact information is secure with you will encourage more sign-ups.
2. Offer Valuable Content
Very often, less is more. Be meticulous about the content you send out, by studying your customer’s behaviour and tailor your emails to reflect their interests. When a customer recognises you as someone who is offering real value, you begin to build loyalty. The key is to keep them waiting for your next email. Make them simple and short with a clear focus on the needs of your customer base. Most internet savvy customers provide their email addresses in the hope of receiving value, in the form of content or savings!
3. Be Visible
Make sure the sender’s name of the email clearly represents your brand. The email has to be clear, concise and persuasive. Avoid using flash, video and JavaScript etc. since those elements will not display in an email. The first thing on any customer’s mind is ‘what’s in it for me’. If your emails clearly communicates this, the subscribers will spend time reading your mail.
4. Use a Provider
The best way to successfully implement an e-mail marketing campaign is to get the help of an email marketing provider. They have expertise in planning, creating personalised email templates and maintaining the subscribers list to keep the invalid emails away. In addition, you will receive the tools to generate reports and monitor the performance of the marketing campaign and analyse the statistics.
These basic but very important tips can help you to plan an effective email marketing campaign. It will improve your brand visibility and generate more revenue. If you keep on growing your mailing list and carefully nurture it, you will eventually build a loyal customer base and increase repeat purchases tremendously. All of this will then contribute to your success as a seasoned Email Marketing pro.