The ultimate goal of a sender – meaning an email marketer – is to reach their prospect’s inbox, have their message opened, and for the reader to ultimately take some sort of action such as submitting information, subscribing to something, or purchasing a product or service. In practice this sounds simple, but there are several pitfalls and obstacles that pop up which all contribute to “tarnishing” your sender reputation and hindering your progress. That’s why we’re going to address a few of these pitfalls, as well as how you can easily overcome them while learning how to build a sender reputation that will make your prospective clients happy.
Bulk Email Sender
If you were heading to a destination, consider the mass email software you’re using to be your vehicle. If you’ve got lists of thousands of leads then using a typical email provider like Gmail is out of the question. Gmail only allows 500 outbound messages per day, so you’re going to need a professional email blaster program if you intend to reach all your prospects.
List Purchases and Spam Traps
There are plenty of people out there who harvest emails from the Internet and sell the emails they’ve harvested to email marketers who are looking to grow a large audience for a quick buck; don’t be either one of these people. There are hidden emails called “spam traps” in place, which are discreetly gathered up with the other email addresses harvested online. At the very least, make sure the addresses are cleaned before doing a send.
You purchase a list with one or more of these spam traps on it; the moment you kick off one of your mass email campaigns and send out an email to it, you can kiss your credibility goodbye, and you can expect your emails to simply start going directly into the spam boxes of your intended recipients from then on.
Building a Solid Foundation will Build a Sender Reputation
To start mass emailing professionally you’re going to need a solid email marketing service provider (ESP), such as MaxmailHQ. With a professional provider such as this you can easily begin building lists of qualified clients, start verifying that they’re as legitimate a recipient as you are a sender (with tools such as double opt-in), and from there begin establishing your credibility, authority, and value with your readers.
We all want to make more money, and the way for an email marketer to get their list to eagerly shell out cash for whatever they’re promoting is to build trust, to increase perception of authority, and to establish a relationship. Spamming will never create this relationship, and clearly isn’t how to build a sender reputation the right way. While you may earn a quick buck by abusing your email sender software, the income will be short lived, the trust will be non-existent, and spam complaints will be through the roof; effectively ending your email marketing (spamming) efforts in its tracks.