Email marketing success stories are not few and far between, as evidenced recently by Green Beans Coffee, a Saudi Arabia-based company that has been serving up coffee to American soldiers stationed at various cities and military bases around the world for over a decade. Green Beans recently launched an email marketing campaign named “Cup of Joe,” advertising to its list of subscribers that for every $2 donation, the coffee company would provide one deployed soldier currently serving in Operation New Dawn and Operation Enduring Freedom with a free large cup of its premium blend.
Apart from simply being a tool to ask for donations, Green Beans has taken it a step further by allowing donors the opportunity to add a personalized note to express their appreciation to the soldiers. This smart bulk email campaign has accomplished the task of raising the coffee company’s profile, and is being watched closely by others interested in maximizing the potential of email marketing software to achieve the same.
In addition, the success of the “Cup of Joe” program is serving to underscore how such an email marketing campaign can reach a far wider audience than through traditional channels. Programs to enhance email marketing are available through software programs and third party companies who specialize in the optimization of mailing list delivery.