There’s a lot that goes into the design of email newsletters that you might not have thought about. With all that you have to remember to do right, it’s sometimes easy to forget one of the most important parts: your email signature, which lets your marketing message recipients know who you are and where they can get ahold of you. Here are a few tips for designing corporate email signature templates that are effective but that don’t go overboard with TMI (too much info).
- Keep it short. Include your name, your company name, and your contact information. Don’t go overboard by giving recipients your home phone number, but if you have a dedicated business number and don’t mind receiving calls from interested parties, include it. You should also include your email address and a physical address or P.O. box address. Adding a mailing address is law when you design email newsletters for mass distribution, so don’t leave this out.
- Leave out irrelevant information, like quotes. A lot of people enjoy adding funny or inspiring quotes to the end of their email messages, but unless it has to do specifically with your company or your stated mission, leave this sort of thing out.
- You should also not include any other personal website or social media information. Remember to keep it “all business” and you’ll be good to go.