When it comes to online email marketing, the only “experts” you should really be paying full attention to are the ones that know the most about all that can go right and all that can go wrong in mass email campaigns: your email list subscribers.
Sure, there are plenty of people and third party solutions providers who will give you more than enough advice on how to successfully operate an opt in email campaign, and that advice should never be thrown aside. But it’s the people that you email on a weekly (or more frequent) basis that can really offer the most valuable feedback.
So where to begin? If you’re already in the midst of operating an online email marketing strategy, it only makes sense to open up the line for feedback. This can be accomplished through various surveys, but more often than not it’s the unsolicited feedback from people who take the time to write in and express their satisfaction (or lack thereof) with your methods that should be taken most seriously.
By creating an “open door policy” with your subscribers, you’re letting them know that you value their opinions – and you’re also doing something that’s absolutely critical to your mass email campaign success. Fostering engagement. The next time you’re mulling over a topic for your forthcoming e-newsletter, consider focusing on the issue of feedback, and invite your subscribers to bring it on.