Email is still one of the most effective marketing strategies available to businesses. Nearly all adults who use the internet maintain email accounts, and most are connected to those accounts throughout the day. Email is still better at delivering timely and tailored messages to all of your potential customers. If you’re thinking about crafting a new marketing campaign or just need some tips on how to improve an existing one, here are a few pieces of advice that should help:
1. The call to action – We’ve heard a lot about this segment of email campaigns, but calling your reader to action is still the most important part of an email campaign. Each autoresponder message must contain a clear reason why a customer might want to either buy your products or visit your site. Good autoresponder software can help you segment your mailing list into different groups and test different emails styles to see which calls to action work best.
2. Not all sales pitches – Sales pitch after sales pitch can get pretty old to your average consumer. I like creating interesting content that is related to my website (think pdf articles, infographics, or information videos) and sending these out with links to my website. Interested parties are then more likely to visit the site and interact on a personal level.
3. Make sure you aren’t spamming – A clear, simple message is the best approach to a good email campaign. If you find yourself trying to trick consumers or send anything that you wouldn’t want to read yourself, you should reconsider that email. Also, keep a close eye on your autoresponders. Unlimited emails means unlimited opportunities to send to disabled account, and this can look like spam to a sophisticated spam filter. Keeping a close eye on your email recipients is extremely important in avoiding the spam filter.