Despite the rise of social media and other popular marketing platforms, email remains one of the most effective and profitable ways to reach potential customers. With the ability to send bulk email, software that can help you manage your mailing lists, and websites like this one that can advise you on best practices, there’s no excuse for having a subpar email strategy. Here are a few tips from the pros:
1. Permission is powerful – Email is such a powerful tool because users must opt-in to receive your updates. Guard this permission carefully and don’t resort to spam to get your message across. Consider a double-opt in for the ultimate defense against the spam label.
2. Be educational – Regular sales pitches come across as spammy to today’s consumers. Sending education articles, videos, or infographics, however, is a great way to drive interest and traffic to your website. These interested parties may then be more likely to buy your products or use your services.
3. Consider your message carefully – Your email message should convey your brand. Don’t try to be funny if that isn’t your culture. Consumers generally see through poorly-constructed sales pitches.
4. Monitor your email lists – Autoresponder email programs will continue sending emails to disabled accounts. If you’re getting a lot of bounce notifications, remove those addresses from your mailing lists to avoid being associated with spam.
5. Don’t be too fancy – Once you’ve put a lot of effort into your auto responder email marketing campaign, it can be tempting to cram tons of images, videos, and fancy fonts into your emails. Avoid that temptation and focus on getting a simple message across to consumers.
6. Always remember your consumers – Your users are busy and are likely to be using mobile devices to read your emails. Make things easy for them by tailoring your emails to those devices and by making your websites easy to access from email links.